gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• He didn't favor trends or gimmicks.
  他不喜欢流行趋势和噱头。
• They sound more like Mission Impossible and Star Trek gimmicks than weapons.
  它们听上去象是一个不可能的任务和星际旅行中的小机关而不是武器。
• No sleeves, pulls, shells, magnets, or gimmicks of any kind.
  没有袖子、任何的掩护、磁铁或秘密装置。
• As Paul Johnson, director of the Institute for Fiscal Studies, has also noted, a tax system devoid of principles and rife with gimmicks is unpredictable and so a source of damaging uncertainty.
  伦敦财政研究所（instituteforfiscalstudies）所长保罗约翰逊（pauljohnson）也指出，一套缺乏原则、充满欺骗的税收体制是不可预测的，因此也造成了具有破坏性的不确定性。
• There are many satanic gimmicks, which deceptively present only part of the truth, and they are always bestsellers, because Satan knows that undiscerning people always gravitate toward evil.
  撒旦的诡计有很多，其手法是只讲出部分真理，并且他们往往是最畅销的，因为撒旦知道没有辨别能力的人们总是容易堕向邪恶。
• A perfectly rendered reality TV show atmosphere, reusing all the gimmicks of the genre!
  完全变得现实电视节目氛围，重用所有噱头的体裁！
• If you start by producing a standard CV then you will be sure to have the basics right; get the content right before focusing on the design. The content and the presentation are more important than design gimmicks.
  假如你打算制作标准型简历，那一定要保证基本的东西是对的：在设计之前要先确保内容正确，内容和展示文稿比设计噱头更加重要。
• Among the gimmicks in last night's live act were holograms and a revolving stage.
  昨晚现场演出中的新奇玩意包括全息图和旋转舞台。
• During their height, drive-ins used attention-grabbing gimmicks to entice even more people to become patrons.
  在他们的身高，驱动程式使用注意抢占噱头，以吸引更多的人成为顾客。
• The company, insisted its president, was about technological innovation, not gimmicks.
  总裁坚持说，公司是研究技术革新，而不是玩花招。